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Monthly Archives: February 2012

Three reasons to activate our business on Internet.

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People are looking for businesses and companies on the Internet, especially thru the search engines and social networks.

Monica Lesan

1. The attitude of the user at the time when seeking information about a product, service or a particular company is valuable because it is focused on the purchase, so there is a very important part of the off marketing work and make possible for the companies and companies to be receptive to meet future customer needs.

2. On the Internet we can measure, quite easily and accurately, all the actions we take to raise awareness of our products and our company. Both in terms of positioning, communication, marketing, … the network provides a space where companies can achieve to get new customers or improve there’s corporate identity and there’s  business.

3. Also the recommendations of Internet users are of enormous value for companies. The vast majority of people trust recommendations from other people, compared to a minority of people who rely on the recommendations they receive from companies. The company’s presence on the internet and especially social networks will greatly facilitate people to make recommendations for our products and services, and when that happens the sale is guaranteed.

Just to recapitulate, the three reasons of YOU to be on Internet are: the attitude of seeking the information by the users; the possibility of measuring the impact on the market; the recommendations that can improve the value of the companies.

Social Media is an effective way of transmitting or sharing information with a specific audience, all of us have the opportunity to create our own Social Media strategy. All you need is to communicate, whether to offer promotions, post news, announce events link or banners.

Furthermore, the action of  Social Networking  involvesengagement. Different social groups with common interests can build relationships through Social Networking.  But always wait for a response by the brand or company, whether by solution or simply fed back communication.

monica lesan social media vs. social networking

The Social Media format is very simple, limited to successfully deliver a message, very similar to most common media such as television, radio or print media. This unfortunately is very complicated in the Internet world, especially because most of profiles that are dedicated “only to convey information” bots or schedules are usually determined as SPAM.

Social Networking in the communication will have and needs a feedback. Depending on the topic, must be clear and in the distribution channel, the answers can be singular or plural, the conversations are the core of Social Networking, because thanks to them the corporate relationships are based  of mouth advertising.

It is difficult to obtain a precise number of pay in the case of Social Media, especially because it is virtually almost  impossible for  to verify the effectiveness of views on a banner, the positive response of a publication or the effects of a mailing.

Due to the same direct communication, payment on Social Networking is almost automatic and more obvious. By tracking links, statistics and comments of course you tell if your site traffic increases thanks to Twitter, if your sales increase from a channel on Facebook or if you receive new requests after opening a business profile from LinkedIn .

Surfing up the Internet, before the sunrise as almost always, a friend of mine give me the idea for this post.

PR!? What, whom and what for!

A PR is a professional who can work in all types of organizations, private companies, government agencies, associations, etc.. They all have a close relationship with the different departments of the company, customers and media. That will provide him/her a broad overview and global.
Relatii PubliceIn that context the work consists of:Managing the information generated in the company. This can be reflected in internal actions, such as marketing department by communicating the suggestions of customers, and external actions, like organizing a press conference to introduce a new product or service company.Planning and developing communication campaigns working in design, drafting of the messages he/she wishes to transmit and suggesting the channels through which to transmit.Take responsibility for communication in crisis situations that may affect the image of the company: report on an accident in the company, a layoff, a product that risks were identified for health, etc..Organize internal and external events: conferences, seminars, conferences, congresses.Foster relationships that build trust and positive opinions within and outside the organization to ensure that it reaches notoriety and prestige.Provide support to all departments of the company in PR when a customer, supplier or any person addressing the organization needs special attention.

In addition to these generic functions, the PR may develop more specific as other work where, for example:Leading political campaigns and train their spokespersons.Manage press offices of private or governmental.Protocol responsible personalities.

You could say that public relations is as a stylist, because he/she has to take different clothes, accessories and parts and combine them in one way or another to project the image at that time desired, either by forming an elegant and discreet styling, and is looking for an outrageous and extravagant look.
Other times it looks like a psychologist, because he/she spends much of his/her time listening to the concerns of a third party helps to sort your problems, presenting the client in a seductive way, not an easy job… If, as a psychologist, his/her client can not find support from a third part (public), shall become a makeup artist to try to camouflage the problem. And if in an extreme case, makeup is not enough  he or she  will be a magician to try to make the problem go away before the eyes of the public.
The PR is also a fireman, because it tries to put those fires have been lit because of a rumor of a leak, a view shared … doctor because after reviewing the status of the different parties, launches his/her diagnosis and prescribe what will cause the disease, and what will make the disease to disappear.
And of course, poet, because it is imperative that you know what you have to say in a harmonious, friendly ear and following the rhythm.

NetworkingWhat’s more, now with the online revolution and the emergence of social networking, the art of public relations has had to reinvent. The public relations today is the community manager in which some children dream of, is the public relations of the Facebooks, the Twitters, the LinkedIns, of Flickrs … is the public relations that does, moreover, blogger.
In short, a good PR is a communications consultant who is facing a field of view much larger thanks to the Internet and that can not turn his backs on the countless ways to reach an audience that is more interconnected and influential than ever.

To recapitulate, the PR is a consultant, community manager, is a stylist, is a psychologist, a fireman, a doctor, a magician, a poet  …

Multumim tuturor, dar mai ales propriei inspiratii!!

The 7M

The 7M

The 7M

The 7M

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Etimologia cuvântului “networking” ne indica termenul de conectivitate de  indivizi şi grupuri de persoane.

Potrivit Harper in 1560, “networking” are sensul de reţea de fire sau cabluri , sau de ce nu, o reţea de canale, râuri şi căi ferate.

De asemenea,  matematicianul Keith Briggs, spunea: “Acest cuvânt este destul de ciudat. Ce este mai exact o reţea? Evident, o lucrare de construcţie sau care se aseamănă cu o reţea. Dar când a fost prima dată când utilizaţi acel cuvânt, în acest sens, în acest fel? “.

Cele 2 cuvinte care compun aceasta sunt de origine germană, “net” şi “work”.  Juxtapunere în limba engleză a dat naştere la “reţea pe termen lung” .  Crearea de reţele a fost, de asemenea, utilizat în engleza veche pentru a descrie o panza de paianjen.

 

În zilele noastre, auzim din ce in ce mai des acest cuvant insa este foarte dificil a ii oferi o definitie complet acceptata.

Există înţelesuri diferite pentru crearea de reţele pe termen lung, aşa cum vom vedea, nu înseamnă doar interconectarea de computere diferite, care sunt în aceeasi reţea.

Aşa cum este definit de unele dicţionare şi enciclopedii de prestigiu s- ar putea defini astfel:

Potrivit Collins:
Un sistem de linii care comunica, drumuri, vene, etc.
Interconectare a unui grup sau sistem, o retea de adepti.
Un grup de posturi de radio care transmit acelaşi program in acelasi moment.
Un sistem de componente interconectate sau a circuitelor, de radio sau de televiziune de a difuza un program pe o reţea.

 

Potrivit Enciclopediei Larousse:

“Interconectarea de oameni cu interese similare.” – bingo

Potrivit lui Adam J. Kovitz, preşedinte şi fondator al National NetworkerCompanies (TNNC), definiţia lui de networking este:
“Un schimb de informaţii între un individ şi altul sau un grup în scopul de a:
–        Dezvolta mediul de afaceri.
–        Dobândi cunoştinţe de specialitate.
–         Căuta locuri de muncă.
–         A face schimb de informaţii şi cunoştinţe pentru a înţelege a cunostea a se documenta.
–         Prietenie.
–         Solutionare probleme.
–         Cautarea iubirii. ”

Networking-ul, pentru a fi complet, trebuie să cuprindă toate aspectele legate de situaţia noastră actuală în lumea virtuală unde ocupă o parte foarte importantă. Ideea de baza consta in a face noi contacte intr-o forma pauzata si coerenta, interpretand cotidianul nostru ca ocazii de a crea si stabili relatii si reactii in ceilalti indivizi. Capacitatea marketingului rational de a crea legaturi intre indivizii cu interese comune, este de nebanuit, avand capacitatea de a crea legaturi stranse si de lunga durata intre participanti.

Cum se incepe cu succes un networking? Data viitoare…

Definit ca o noua stiinta a vanzarii sau stiinta si arta de a convinge piata sa cumpere imaginea ta sau produsul tau, conceptul de marketing a cunoscut o evolutie rapida, in paralel cu schimbarile economicosociale.

In societatea in care traim, mass-media, publicitatea, imaginea si propria promovare au devenit centrul  dezvoltarii noastre ca indivizi si ca elemente ce apartin unei lumi informatizate.
Tehnologia a intrat in cotidianul nostru, in viata personala, publica si profesionala.

Internetul nu este numai o alternativa a petrecerii timpului liber, ci a devenit o necesitate.

Punctul in care ne aflam din punct de vedere a mediului socio-economic, a dus la transformarea conceptului de intreprindere sau societate comerciala, unindu-se elementului tehnologie. In cadrul acestuia comportamentul consumatorului si publicului s-a schimbat detinand o mai buna formatie profesionala si o putere de decizie superioara celei de acum cateva decenii, aceasta dezvoltare sociala creand necesitatea politicii de marketing.

Marketingul, ca atare, este o activitate menita sa satisfaca nevoile si dorintele societatii prin diverse procese de schimbare menite a crea, comunica si pune la dispozitia individului valorile unei companii, intreprinderi sau liber profesionist.

In Romania, dezvoltarea marketingului pe piata este relativ tanara, fiind studiat si aplicat ca element si ca stiinta sociala de management dupa 1990. Definit de ARM (Asociatia Romana de Marketing) ca un sistem complex cibernetic de activitati si actiuni care, folosind un ansamblu de tehnici si metode preluate de la alte stiinte sau stiinte proprii, specifice, are ca scop punerea in acord intr-o anumita perspectiva de timp a resurselor economice cu cerintele pietei. Marketingul a cunoscut o usoare patrundere in Romania in ultimii ani, cand mai ales sectorul tinerilor cauta tot mai mult publicitatea realizata prin intermediul mass-mediei si internetului.

Publicitatea si brandingul se relationeaza direct cu marketingul insa nu sunt dependente de acesta, aplicate fiind in functie de cerintele si necesitatile pietei. Acelasi obiectiv comun il au si Relatiile Publice, fiind puntea creata intre organizatie si public. Daca marketing reprezinta informare si convingere, relatiile publice urmaresc construirea si impunerea unei imagini folosind tehnici si elemente precum sunt publicitatea si publicity.

Folosind arta relatiilor publice se analizeaza tendintele si consecintele lor pe piata, sprijinind procesul decizional si functional mult mai eficient a societatii noastre complexe si pluraliste, contribuind astfel la intelegerea reciproca in randurile grupurilor si institutiilor. Relatiile publice servesc la armonizarea politicilor din domeniul public cu cele din domeniul privat, sprijinand o varietate larga de organizatii si institutii precum cele din domeniul afacerilor si comertului, agentiilor guvernamentale, medicina privata si publica, institutii de invatamant, etc.

Practicianul de relatii publice actioneaza in calitate de consilier al conducerii, dar si ca mediator, sprijinand convertirea scopurilor private in politici si actiuni motivate, acceptate public. Cu alte cuvinte, relatiile publice reprezinta acel element al mixului promotional, care se bazeaza in principal pe comunicare nonverbala si nonpersonala, urmarind evaluarea atitudinii publicului, identificarea acelor aspecte care pot trezi interesul comsumatorului si elaborarea unor programe menite a atrage intelegerea si
atitudinea favorabila a publicului cu scopul convingerii acestora de a realiza un proces de cumparare, atat fizica cat si morala.

Mixul de marketing, publicitate, branding, publicity si relatii publice devine o componenta vitala a strategiilor de piata a multor organizatii, in cadrul unei piete de desfacere bine definita.

Tocmai acest mix de marketing sta la baza crearii unei imagini creative si bine fundamentate a oricarui artist, entitate comerciala sau administratie publica.