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 A. Starting point

In the XXI century we are witnessing the birth of a new management model in the business world where all activities revolve around customer focus costumer. This type of organization thinks and acts differently, the results depend directly on how they are perceived by the market. Therefore, this new management model requires people who understand the complexity of the new trends and adopt habits catch up.

The globalization of the economy is having multiple and varied effects on society, the way we live, consumption habits, family, environment, professional expectations … but everything is hitting the board in managing models the companies. We are at a stage where it is necessary to overcome the traditional model of the companies to reach new one based on global and horizontal integration of all business activities and whose central axis is the strategic view of marketing.

The market is having a significant development not only by the prominence that the customer has purchased in recent times, but the presence of the Internet and new technologies in the economic world have created the need to create a new strategic vision to date it is difficult to predict its ultimate scope and consequences. The one fact we must be sure of is that we face some facts in history comparable to the industrial revolution, the discovery of the wheel, and so on.

Consumers have taken over the production, and currently are the real architects of business interest, which entails a radical change in marketing philosophy. Some authors have been telling us in recent years, we began a new stage where it puts an end to traditional marketing we know, and we began a new journey with the implementation of a new marketing.

Reality tells us that the correct action in going to transform companies and take the different variables and strategies to current market demands, since he has been the one who has really earned the right to demand a new way of acting both the enterprise and public agencies, which raise awareness of the importance of consumers worry about knowing, understanding on how we can give precise answers to the expressed needs.

To do this you must understand the marketing concept as a more global business, where all other departments are impregnated with its philosophy and know-how, do not have to forget for one moment that the real reason for the company is the satisfaction of customer, which leads to success.

But to return to our starting point, we must be aware that the penetration of new technologies and full integration into the digital age in all areas of business organization are providing strategic marketing role as a major theme of the whole business information and main activity to adapt products, processes and sales to customer tastes and needs. Therefore we must strengthen the tools that help us attract the talent and knowledge management



  1. Reblogged this on Basil Wheel.

  2. Great development

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